"DIY THEATRICAL - part 1 of 12
The thing I find most interesting after having gone through the first couple windows of release is how broken the system is. Now I know you're probably saying no shit but I think we're at a very interesting crossroads. When something is damaged it provides new opportunities but the difficult part is identifying them. Often it seems that going in a totally different direction is an answer OR you can work the current system to your advantage. For example a theatrical release with no cash, no distributor, no booker and no publicist seems insane - and it is in the sense that it's an insane amount of work BUT it is possible. "
Read the rest of the post here. Very useful for filmmakers who are thinking about self-distribution.