Sujewa: There is a lot of talk right now on the web about downloading feature films through the web being the future of indie film distribution. But isn't that already here? Hasn't GreenCine been successfully selling indie features through Video-on-Demand, to the customer's computer, for some time now?
Marlow: It depends on how you define "success." While independent filmmakers were certainly able to digitally distribute their films from the moment we launched our VOD service in 2003, the audience still prefers to watch these films in a theatre or, failing that, on television. For the majority of filmmakers here and elsewhere around the world, theatrical distribution opportunities have significantly decreased over the past decade (except for festival screenings). TV has become the most likely avenue to discover these works since, unsurprisingly, watching feature films on a computer monitor hardly registers as a feasible choice for most folks. Until there is a seamless method to bridge the home computer and the living room television, the numbers for VOD will continue to be relatively small compared to video or theatrical royalties. Fortunately, that bridge isn't far off -- "early adopters" crossed the PC-to-TV barrier long ago. We continue to collaborate with our technology partners to make this option easily possible for the rest of the potential audience as well.
But I digress. For a filmmaker to consider on-demand delivery to be a real success, it needs to represent more than a supplemental revenue source for their work. It needs to become the primary source, lucrative enough to allow the person to continue making films. Ideally, within the next eight months, we will finally see a real "hit" in the VOD space.