UPDATE: The gross figures that MN article gives are "box office" figures, so perhaps they do not include First Take's cable revenue, just ticket-sales-at-theaters figures. The article does go on to say the following:
" For IFC, the first 13 months worth of films generated 1 million viewings. At an average price of $5, that's only $5 million. Not a lot of money. For a big studio, that would be a lousy weekend for a single movie.
But for independent producers this is revenue they've never had before, IFC and Comcast contend. "