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New article on Ballast's self-distribution plan

At indieWIRE, check it out. From the article (by Anthony Kaufman, about the Sundance '08 fave Ballast by Lance Hammer):

""It may be a total financial failure," Hammer admitted. "But if I were to go with one of the established distributors, it'd be certain that I'd lose all my money. But if [I] try it myself, aligning myself with very experienced, creative people, there's a chance that it won't be a failure. And then I can prove that I've done it once and I can do it again. And more importantly, other filmmakers like me can do it, too.""

A lot more here.

- Sujewa

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