To many engaged in filmmaking & distribution in America, how much money a movie makes is a very, very important issue, and is in fact deeply connected to their survival, jobs, self-esteem, how much love they get, and many other essential things. However, there does seem to be something incredibly vulgar (and i am not the first person to express this) about the obsession that the mainstream media has about how much a movie makes, $s wise - at the box office. This obsession has also creeped into indie film media. In the "we are mostly just making entertainment products for making cash" areas of the entertainment industry; such as porn, video games, and most Hollywood or mainstream European movies or even Bollywood movies for that matter - all perfectly useful things to many people by the way - there is no issue re: movies making money; movies must make money, a lot of it, end of conversation. Even in the independent film world, making money is important. The indie film scen...