Lance talks to a Heretic re: DVD distribution

Lance Weiler talks with Alex Afterman of the DVD label Heretic Films. Here is the intro from Lance's post at The Workbook Project:

"Today’s guest is Alex Afterman of Heretic Films. In our conversation Alex breaks down how the DVD side of the business works and what filmmakers can do to best prepare themselves to reach retail and rental outlets."

Go here to download the conversation.