Skip to main content

Thinking outside Hollywood & Indiewood time frame for DIY success

What is the Hollywood & Indiewood time frame for the initial most significant period of distribution of a film & making money back from the project? I'd say usually 12 - 24 months. Within that time a film will have its theatrical wide release (if Hollywood) or have its premiere at one of the famous film festivals (if Indiewood, and now some Hollywood films too) and, if Indiewood, may go on to some level of theatrical distribution (most Hollywood theatrical goes far wider), or will go to DVD and other markets (both Hollywood & Indiewood stuff). All that happens within a 12 -24 month period, as far as I can tell, for most Hollywood & Indiewood projects with a theatrical & DVD distribution component. And through all that the Hollywood or Indiewood companies that own the films may make a lot of money, and may make the film and its director and perhaps some if its actors famous. And all that work would have been accomplished by spending a lot of money (hundreds of thousands to millions of dollars) and having dozens of people work on the marketing & distribution of the project. So that is success by working within the Hollywood/Indiewood time frame.

What about fame & wealth through DIY filmmaking & distribution? Usually, on DIY indie projects the filmmaker is also the distributor and can often be the sole worker engaged in getting the movie out to the audience. The bright side of this is that less money (less than for a Hollywood or Indiewood project) needs to be made in order for the project to be profitable. But due to lack of a large amount of capital to widely market & distribute the film within a 12 - 24 month period, the successful DIY films have a different time frame for the completion of the initial most significant distribution phase of the project.

Let's take a look at three DIY indie films: The Last Broadcast, The Debut, & Funny Ha Ha. Each film can be considered a success due to the following reasons: Lance Weiler's film The Last Broadcast reportedly has earned over 4 million dollars as of 2006, Gene Cajayon's The Debut reportedly grossed $1.8 million through 20 months of theatrical self-distribution (also is a project that spent 11 years between conception in 1992 and being available on DVD in 2003), and Funny Ha Ha made its director Andrew Bujalski relatively well known among film critics & festivals which most likely led to his second film Mutual Appreciation getting significant film festival and critical attention and receiving (I believe) comparatively wider theatrical self-distribution (Mutual is still being shown theatrically, and is currently available on DVD). Time frame wise all three projects worked outside of the 12 - 24 month Hollywood/Indiewood time frame identified at the top of this post, in order to achieve the successes mentioned above. The Last Broadcast was first made available to audiences in 1998. Both The Debut and Funny Ha Ha spent over 2-3 years each getting through festivals and theatrical self-distribution.

So what's the bottom line? Don't worry too much about how long it takes for you to make your DIY film famous (at least in the indie world) and for the film to earn a significant amount of money (let's say over $100,000). Do the work at your own pace, in an affordable & manageable fashion. If your film is good (receives a positive response from the target audience), as long as you continually work on distributing the film, it should eventually be seen by a large number of people and it should eventually earn a significant amount of money. There is no rush. Hollywood or Indiewod can't fire you because you did not achieve significant success in 12 - 24 months because you are a DIY filmmaker & you own your movie. You have the rest of your life to show & sell your movie because you are a DIY filmmaker and thus are able to operate outside of Hollywood time.

- Sujewa

Full Movie - SNEAK PREVIEW - Cosmic Disco Detective Rene And The Mystery Of Immortal Time Travelers

NEW - COSMIC DISCO DETECTIVE RENE (2023) - TRAILER!

Popular Posts

Written notes/review plus live video review of By the Stream (2025) by Hong Sang-soo

By the stream review - from Lincoln Center, NYC viewing - no spoilers The hype is real - By the Stream is very good by Hong movies standards and also normal comedy-drama standards. There were like 30-40 people at Lincoln Center for the 1PM Fri 8/8/25 (opening day) screening of By the Stream.  People in that neighborhood are serious about their foreign films. Cinematography is very simple, from a canon XA small sensor HD cam, I could see familiar details, how those cams film the moon, scenes at night - it’s like a 1980s or 1990s early indie cinematography style that we do not see much these days - works well for Hong’s movies. No color grading, very simple video/cinematography. A more fleshed out movie than some recent Hong movies. In the movie a skit is prepped, and we actually get to see it performed. A couple of serious issues are discussed.  Some unexpected, light things happen. It’s a comedy-drama chill hangout movie w/ creative South Korean people - good times. Probably o...

The case for using AI for indie film reviews (if tech is developed to be able to write good reviews)

Regardless of how it is presented to the public, everything in US film (and probably worldwide) - Hollywood and indie - is about money.  If you have the money, you can make and release films, buy ads in publications, and get reviews.  There are 200+ reviews for a mediocre Hollywood movie now at Rotten Tomatoes site - for the new Fantastic Four movie. At the same time there were less than 10 reviews for an indie movie that was playing at IFC Center in NYC last week. Outside of even IFC runs, there are 100s of indie movies - fiction features and doc features - that come out on VOD and YouTube every week these days that do not get reviewed and do not get any articles written about them. With some effort I and many other indie filmmakers are able to get some reviews for our movies. However, the vast majority of new indie films are not reviewed. Film is art, it is easier to make and release films now than it was in the past, and all films deserve reviews and articles about them. ...

Cosmic Disco Detective Rene (2023) Full Movie + The Last Days of Joseph Koch Comics Warehouse (2025) feature documentary, full movie

    *  

Reading Material