"That’s when I decided to launch a 100 Town Tour of the state. We needed cash, so while we waited for movie theaters to clear their schedules, we started playing town halls, granges and old opera houses. You can rent most of them for $50 and set up the show in less than an hour. And you take home all the cash at the end of the night.
My two-person staff is no stranger to self-distribution. Immediately after playing the 1994 Sundance Film Festival, we cycled my first feature film, Where the Rivers Flow North, to 212 U.S. venues over 51 weeks, helping to stimulate a healthy video release. But we’d never gone so deep into our home state."
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