Formerly: DIY Filmmaker Sujewa Blog - Werewolf Ninja Philosopher and other 2018 movies! DIY = Do-It-Yourself. DIY film = low budget indie films made and distributed by the filmmaker. This is a blog by filmmaker Sujewa Ekanayake. 2018 films - Werewolf Ninja Philosopher, Breakthrough Weekend, Brooklyn Fantastic, Agnes the Alien. Blog active since 2006. Since 4/28/18 blog is called NEW ART FILM (since 2018), see post below for more re: the new direction.
Another source for DIY screening promotion ideas: Promoting A Film Festival for the Long Tail article
As we have taken ideas & methods from indie rock, Hollywood, indiewood & wherever else in building DIY filmmaking & distribution practices over the years, I am taking a closer look at the film festival world; people like film festivals, a lot of them are well marketed & well attended (certainly more so than most DIY screenings) - so, there are probably practices in the film fest production & marketing world that can be adapted to serve DIY screenings well. Here's a starting point, an article called Promoting A Film Festival For The Long Tail: A Digital Marketing Case Study.