Another source for DIY screening promotion ideas: Promoting A Film Festival for the Long Tail article

As we have taken ideas & methods from indie rock, Hollywood, indiewood & wherever else in building DIY filmmaking & distribution practices over the years, I am taking a closer look at the film festival world; people like film festivals, a lot of them are well marketed & well attended (certainly more so than most DIY screenings) - so, there are probably practices in the film fest production & marketing world that can be adapted to serve DIY screenings well. Here's a starting point, an article called Promoting A Film Festival For The Long Tail: A Digital Marketing Case Study.

- Sujewa