Canana is Mexican for art movies

Yes, it's a promo piece for a company that indiewood company Focus Features does business with, but nevertheless, the article is about an interesting development in Mexico; from the article:

" "We realized that the success of [Alfonso Cuaron, Alejandro Gonazalez Innaritu and Guillemo del Toro] was a special moment, but then there was nothing happening on the ground in Mexico. There was no grass-roots [activity]. So, Canana can use the power [Gael and Diego] have as stars and public figures and be useful to the industry." "

Read the rest of the article at FilmInFocus.

- Sujewa