I wonder if The Puffy Chair - which had its first contact with the paying public back in 2005 at film festivals, has gone past the point of generating $1 million through sales. From a 2007 NYT article:
"Last year Netflix and the distributor Roadside Attractions combined forces on a tiny film called “The Puffy Chair” (Class of Sundance 2005). Netflix sent E-mail alerts to its subscribers when “The Puffy Chair” was in theaters, where it earned $200,000 after two months. And when the film hit DVD, 100,000 subscribers put it in their Netflix queue. “If those people were buying tickets, it would have made a million dollars,” said Howard Cohen, a co-president of Roadside Attractions."
Read the rest of the article here.
So, what's the dollar value of 100,000 Netflix subscribers putting your film on their queues? And how many DVDs of TPC has been sold so far? What about revenue generated from DVD rentals of TPC? What about ad revenue generated from every web page that ever mentioned TPC or did a special feature on it & also had ads on it?
Take a very close look people, this no budget/no star thing that we are involved in may actually be making some real money, in some cases, over time, for various people & organizations.
The next step, of course, is to try to set things up so a good chunk of that money flows to the filmmakers who've spent years developing their craft & network so that they can make & bring to markets their no budget/no star works.