Skip to main content

Unraveling Independent Film Distribution

Check out notes from the American Cinamatheque Panel - Unraveling Independent Film Distribution at the Film Panel Notetaker.

Here's how it starts:

"Unraveling Independent Film Distribution
American Cinematheque - Aero Theatre
Los Angeles
December 4, 2007

Panelists:
(BA) Bob Aaronson (Red Envelope Entertainment (REE), a Netflix Company)
(GG) Gary Garfinkel (Senior Vice President - Content Strategy & Acquisition, Showtime Networks)
(BS) Barry Schuler (Managing Director, DFJ Growth, Former Chairman & CEO, AOL, Inc.)
(DS) David Shultz (President, Vitagraph Films LLC (Theatrical)
(TS) Ted Sarandos (Chief Content Officer, Netflix)
(MC) Mike McClellan (VP Film Buyer for Landmark Theaters Corp)
Moderator:
(MG) Margot Gerber (American Cinematheque PR Director)

(MG) How do you decide which festivals to attend, what you watch and what you distribute?

(GG) – I attend Sundance, Toronto, Cannes, and AFM primarily. Showtime is generally more likely to buy from AFM as this market provides more genre driven films. We attend film festivals to get out there and meet the filmmakers and network but these festivals are not really where we acquire films.

(BS) I am not so much in the biz of acquisitions. My background is tech based and so driven by a move for change. My interest is in looking at how to make films that embrace new technology. The arena of distribution has ‘devolved’ as it is not taking advantage of new distribution opportunities and connecting with online communities out there. We need to take advantage of the rich ways currently available to build audiences.

(TS) – We go to Sundance, Toronto Cannes etc. We view the catalogues and decide beforehand what to watch. We feel that film festivals have become similar to the TV pilot system – where a pilot is shown to 16 people and if they don’t like it, the pilot is tossed. When I started Red Envelope it was not to continue the old distribution model but to change it. When we go to festivals we are unlikely to be involved in the bidding for a film. Mostly we are there to network and to buy and sell some films but mainly it is about meeting the filmmaker.

(BA) – Half of the films acquired by Red Envelope will be docs or a third foreign language. We go to the right festival for us – Hot Docs, Silverdocs etc. The festival is used as a filter to know that film has been seen and liked by an audience. A filmmaker should not just hold out for Sundance there are a lot more specific smaller festivals that will help you better find an audience.

(MM) - The big three – Cannes, Sundance and Toronto as well as AFM. We go to preview films and see how they do. We are also are there somewhat as consultants to say if we think the film will have an audience and how it will view. We may also help a film get distribution if we feel that it can. We have different entities and so avenues to engage on this level including Magnolia Pictures.

(DS) – Cannes, Sundance, Berlin and Toronto. We buy film rights including foreign films. We have also picked up films prior to their big debut at festivals like Sundance."

Read the rest here. Good (& probably useful to filmmakers) stuff.

- Sujewa

Christmas Eve controversial, fun discussion - 1 of the best American indie filmmakers - Amir Motlagh

Inside the Arthouse ep 2

Full Movie - SNEAK PREVIEW - Cosmic Disco Detective Rene And The Mystery Of Immortal Time Travelers

NEW - COSMIC DISCO DETECTIVE RENE (2023) - TRAILER!

The Secret Society For Slow Romance (2022) - available to rent as a new release starting January 1

Werewolf Ninja Philosopher at Vimeo VOD

Popular Posts

Info, trailer, clips, opening scene - new feature doc - The Last Days of Joseph Koch Comics Warehouse (2025) - movie coming out on Sun on YouTube!

* Watch movie here (or above at top of page, starting 11 AM EST 7/20 Sun) -  https://youtu.be/De6AXHsD5d0?si=QoqLZAJlJM-NmoBv * Final trailer:  * The subject of the doc - Joseph Koch Comics Warehouse in Sunset Park, Brooklyn - will be open to the public daily 12-7 PM until the end of July. After that, after 35+ years, the warehouse closes. Visit them at:  206 41st Street, 2nd Floor Between 2nd & 3rd Avenue Sunset Park, Brooklyn 718-768-8571 12-7 PM daily, until end of July Website -  https://kochcomics.com/ Lots of amazing deals there (over 300K+ items for $1 they say). On to the documentary - it officially comes out on Sun - on YouTube (but may be available to view earlier). I am wrapping up work on it now.  Will post link at this blog when the movie is out (UPDATE - link - https://youtu.be/De6AXHsD5d0?si=QoqLZAJlJM-NmoBv ). The doc will be 1 hour and 13 mins long - and will feature: - Intro and notes by filmmaker - A tour of the warehouse in its last day...

The case for using AI for indie film reviews (if tech is developed to be able to write good reviews)

Regardless of how it is presented to the public, everything in US film (and probably worldwide) - Hollywood and indie - is about money.  If you have the money, you can make and release films, buy ads in publications, and get reviews.  There are 200+ reviews for a mediocre Hollywood movie now at Rotten Tomatoes site - for the new Fantastic Four movie. At the same time there were less than 10 reviews for an indie movie that was playing at IFC Center in NYC last week. Outside of even IFC runs, there are 100s of indie movies - fiction features and doc features - that come out on VOD and YouTube every week these days that do not get reviewed and do not get any articles written about them. With some effort I and many other indie filmmakers are able to get some reviews for our movies. However, the vast majority of new indie films are not reviewed. Film is art, it is easier to make and release films now than it was in the past, and all films deserve reviews and articles about them. ...

Cosmic Disco Detective Rene (2023) Full Movie + The Last Days of Joseph Koch Comics Warehouse (2025) feature documentary, full movie

    *  

Reading Material

Indie Film Blogger Road Trip