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1000 True Fans

Perhaps the number of customers you need in order to make a nice living from your film & other creative work is far less than the number most people would imagine;

"Assume conservatively that your True Fans will each spend one day's wages per year in support of what you do. That "one-day-wage" is an average, because of course your truest fans will spend a lot more than that. Let's peg that per diem each True Fan spends at $100 per year. If you have 1,000 fans that sums up to $100,000 per year, which minus some modest expenses, is a living for most folks.

One thousand is a feasible number. You could count to 1,000. If you added one fan a day, it would take only three years. True Fanship is doable. Pleasing a True Fan is pleasurable, and invigorating. It rewards the artist to remain true, to focus on the unique aspects of their work, the qualities that True Fans appreciate."

Read the rest at the 1,000 True Fans article by Kevin Kelly.

Thanks to Blake "Pink - the web series" Calhoun for the link.

- Sujewa


Christopher said…
I'm really glad someone else is keying in on the 1000 true fans concept -- Kevin Kelly has some other excellent things to say about the internet in general that are especially relevant to filmmakers. Check out my own blog post on the subject for more discussion, including some examples of filmmakers who have already made some headway using this model.

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