Short versions of NYTimes film reviews set to clips (could this kind of thing be a tool for saving jobs of print film reviewers?)

Just discovered this feature at the New York Times site; saw/heard A. O. Scott give a quick review of J'Entends Plus la Guitar and Chop Shop. Check it out. Maybe this is print reviews becoming more multi-media w/ the help of web & video technology. Previously I've only known A.O. Scott as a print reviewer and have not seen or heard him on TV, web, radio, etc. I can see how these quick (they do not need to be quick, why not do a 10 minute version of this?) web video & audio presentations can be created by any print publication (for their web sites of course, and this is far cheaper than making a TV/cable film review show); more work for the print reviewers (or reviewers who traditionally have written just/mostly for the paper version of the publication, w/ a copy of the work being posted on line), and a good way to perhaps hook in "short-attention-span, need video & audio" audience members (maybe after seeing a few of the video presentations they'll want to read the longer text versions of the reviews - on paper or on the web - by the same people who are presenting the web video version). Maybe this is an old idea, feels like a good one either way.

- Sujewa